York Fashion Week

York Fashion Week (YFW) empowers and champions grass roots and independent designers that are revolutionising the fashion scene by showcasing their latest collections. It brings together a community of talented creatives, fashionistas, stylists and volunteers passionate about flying the flag for fashion in the North of England. YFW stages up to 25 events including theatrical runway shows, intimate in-store previews, static installations, workshops and seminars across five days bi-annually.

As Head of PR, Jo creates and implements exciting campaigns that promote YFW, increase ticket sales and raise awareness of the designers and independent brands that take part.

She has secured coverage on BBC Look North, BBC News, Zimbabwe News, all leading Yorkshire titles, Fashion United and Boutique Magazine.

Headlines include:

  • ‘NHS worker quits job to pursue career in fashion’
  • ‘Alexander McQueen’s nephew opens YFW’
  • ‘West End costume designer takes centre stage at YFW’
  • ‘Parisian couture comes to YFW’

“Jo’s exceptional work as our Head of PR has led to features across national and industry-leading publications. Her ability to understand the specific needs of the countrywide press, combined with her extensive expertise in marketing and communications, makes Jo the perfect person to tell the story of YFW.”

Nicky Hayer, Creative Director and Co-Founder at York Fashion Week.

Case Studies

York Fashion WeekProject type

Marie CurieProject type

Sand and the CityProject type


Freelance communications consultant specialising in lifestyle and consumer PR. A creative storyteller who helps businesses grow.

For all PR enquiries please email pr@joleatham.co.uk