Sand and the City

Sand and the City is a small collection of privately owned holiday lets in York, Whitby and Robin Hoods Bay. Jo was tasked with promoting the luxury properties across Yorkshire. A combination of press releases introducing new properties to the portfolio and successful press trips have led to coverage in the Yorkshire Post, Luxe magazine, Absolutely Yorkshire, Yorkshire Life, the York Press and the Yorkshireman.


‘Sail away’
‘Set sail for some sweet dreams’

“Jo has consistently generated extensive press coverage across regional publications. This has showcased the holiday lets magnificently, invariably leading to bookings. She has an innate sense of what makes a good news story and knows just what quirky angles will attract the attention of journalists.”

Beth Thornton, Managing Director at Sand and the City.

Case Studies

York Fashion WeekProject type

Marie CurieProject type

Sand and the CityProject type


Freelance communications consultant specialising in lifestyle and consumer PR. A creative storyteller who helps businesses grow.

For all PR enquiries please email